What Happened To NBA Live??

Recently I have realized that a new NBA Live game did not come out for a while now. I know that every time that NBA Live and NBA 2k came out, the NBA 2k game would be better. Yet I did not know that NBA Live was failing that bad that they had to stop making games. I use to be a Live fan, but then I started playing 2k and after that I would not even think twice about buying Live. I had a lot fun playing Live, but I do understand why they stop making games because compared to 2k there was no competition.